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The impact of product cues and attitude towards brand towards purchase intention of automobiles

Hashim, Noor Azmi and Mohamad, Osman and Haron, Mahmod Sabri (2014) The impact of product cues and attitude towards brand towards purchase intention of automobiles. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

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The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and for durable than for non-durable products.These results are remarkable because in practice, intentions are often used to predict sales for new non-durable products and also that intentions are better predictors of behaviors over short that over long time horizons.Branding is also important because it communicates a brand’s business proposition.The most successful visual expression of a brand is its core attributes and it needs to establish a positive emotional relationship between the brand and its audiences.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-957-0910-05-5 Organized by: School of Business Management (SBM) Universiti Utara Malaysia
Uncontrolled Keywords: product cues; attitude towards brand; automobile.
Subjects: H Social Sciences > HF Commerce
Divisions: School of Business Management
Depositing User: Dr. Noor Azmi Hashim
Date Deposited: 22 Jun 2017 03:15
Last Modified: 22 Jun 2017 03:15

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