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Muslim consumer behavior in selecting retail store attributes

Mohd Mokhtar, Sany Sanuri and Yusoff, Rushami Zien and Mohd Fauzi, Waida Irani (2014) Muslim consumer behavior in selecting retail store attributes. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.

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The current research in the consumer behavior of retailing realized that common attributes used by previous studies could not be generalized to Muslim people. This is because Muslim consumers have their special motivation and search for “Muslim specific attributes” in order to patronage a store.The result of the study is crucial to validate the construct of the Muslim specific attributes to be used in future research which is specific to a religious group of people.In order to achieve the objectives of this study, a mall intercept approach was carried out to collect Muslim customers’ feedback from the selected retail store. A number of 125 respondents were used in the study and the findings of the study revealed that retail store attributes can be further developed in other areas of study

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-957-0910-05-5 Organized by: School of Business Management (SBM) Universiti Utara Malaysia
Uncontrolled Keywords: Malaysia; Muslim consumer; religious;store attributes.
Subjects: H Social Sciences > HF Commerce
Divisions: School of Business Management
Depositing User: Prof. Dr. Sany Sanuri Mohd. Mokhtar
Date Deposited: 22 Jun 2017 03:17
Last Modified: 22 Jun 2017 03:17

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