Yusof, Nur Ain and Romle, Abd Rahim and Mohd Kamal, Mohd Khirul Azwan and Othman, Sarimah and Mohd Yusof, Muhammad Suhaimi and Azidin, Siti Sarah (2015) An exploratory study of marketing in social networking sites Facebook and the advantages to the business. International Journal of Administration and Governance, 1 (14S). pp. 130-134. ISSN 2077-4486

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Abstract

Background: The application of Web 2.0 has attain social networks users to communicate, share knowledge, review and rate products or services. Apparently, with the astounding popularity of Facebook as social networking, businesses try to gain attention from users by starting their marketing strategy.Some of people that doing sole business do not have organizations and only do online business by utilize Facebook as medium to market their product.On the other hand established company might use Facebook as complement to their traditional marketing to positioning their product brand among Facebook users.Therefore, this paper represents an exploratory effort to identify Facebook as marketing tools because it holds a potential success for businesses expand their market.

Item Type:	Article
Uncontrolled Keywords:	Marketing, Social Networking Sites, Facebook, Web 2.0
Subjects:	H Social Sciences > HF Commerce T Technology > T Technology (General)
Divisions:	School of Government
Depositing User:	Mr. Abd. Rahim Romle
Date Deposited:	05 Jul 2017 02:34
Last Modified:	05 Jul 2017 02:34
URI:	https://repo.uum.edu.my/id/eprint/22498

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