24x7 Service; AnyTime; AnyWhere

Satisfaction of UUM students toward the car sticker application service offered by UUM-U-Assist

Mustaffa, Nurul Hidayah and Evonne, Lim Wan Yin and Gan, Ke Ning and Lee, Ker Yan and Lim, Hui Ven and Mohd Zahari, Fadhilah (2017) Satisfaction of UUM students toward the car sticker application service offered by UUM-U-Assist. In: Symposium on Technology Management & Logistics (STML–Go Green) 2016, 6th - 7th December 2016, Universiti Utara Malaysia, Sintok, Malaysia.

[thumbnail of STML–Go Green 2016 841 848.pdf] PDF
Restricted to Registered users only

Download (118kB) | Request a copy


U-Assist Services has been one of the major topics discussed by the students in UUM. Most of its services are commendable by the students but car sticker application, has been tremendously under duress.This study aims to look into these issues by examining the satisfaction of UUM students toward the car sticker application.The respondents are UUM students who apply for the car stickers.The survey was carried out to 100 respondents using the SERVQUAL instruments. The results show that there are significant differences between all respondents with demographic differences in view of ranking, satisfaction and issues.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-967-0910-37-6 Organized by: School of Technology Management & Logistics, Universiti Utara Malaysia
Uncontrolled Keywords: student satisfaction, service quality, U-Assist UUM, car sticker
Subjects: H Social Sciences > HF Commerce
Divisions: School of Technology Management & Logistics
Depositing User: Dr. Fadhilah Mohd Zahari
Date Deposited: 27 Jul 2017 00:43
Last Modified: 27 Jul 2017 00:43

Actions (login required)

View Item View Item