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DKG6 cafeteria's service quality on student' satisfaction

Alias, Nur Amalina and Roslee, Ruzainah and Tan, Jia Huei and Tan, Yen Shien and Wong, Chee Hoe and Ahmad, Azhar (2017) DKG6 cafeteria's service quality on student' satisfaction. In: Symposium on Technology Management & Logistics (STML–Go Green) 2016, 6th - 7th December 2016, Universiti Utara Malaysia, Sintok, Malaysia.

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Service quality is a comparison between the customer expectations and service performance provided by the service provider.Due to its importance and the pressure to sustain the customer loyalty, it is critical that a customer satisfaction study on how DKG6 cafeteria satisfies its customers’ needs and wants is conducted. Referring the study, this article reflects critical outcomes in view of the following objectives: (1) to identify the student satisfaction level in view of DKG 6 cafeteria's service quality and (2) to compare the level of satisfaction between male and female students on DKG 6 Cafeteria. The respondents were the students in STML which include POM, MOT, and LOGTRANS students.A set of questionnaires derived from SERVQUAL instrument developed by Parasuraman were distributed.Is expected that outputs reflect student satisfaction level and there are the different levels of student satisfaction on each service quality’s variable provided by DKG 6 Cafeteria in view of gender attribute.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-967-0910-37-6 Organized by: School of Technology Management & Logistics, Universiti Utara Malaysia
Uncontrolled Keywords: SERVQUAL, student satisfaction, UUM STML, DKG6 Cafeteria
Subjects: H Social Sciences > HF Commerce
Divisions: School of Technology Management & Logistics
Depositing User: Mr. Azhar Ahmad
Date Deposited: 25 Jul 2017 07:42
Last Modified: 25 Jul 2017 07:42

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