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The trust effect towards online seller in social commerce

Ramli, Ramona and Abu Bakar, Asmidar and Ismail, Roslan and Aziz, Norshakirah (2017) The trust effect towards online seller in social commerce. In: 6th International Conference on Computing & Informatics (ICOCI2017), 25 - 27 April 2017, Kuala Lumpur.

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Social Commerce has gained its popularity among the Social Networks Sites (SNSs) user as online shopping medium.The popularity has engaged small online businesses to use the SNSs as their business platforms.However, trust remains as the main issues in Social Commerce due to its unique features.This study presents a conceptual model to evaluate the trustworthiness of online sellers which may influence customers’ purchase intention.A pilot questionnaire was designed and distributed as the instrument.Data was collected and analyzed using SPSS to test on the item’s reliability.The finding shows that the instrument can be empirically tested for further research.

Item Type: Conference or Workshop Item (Paper)
Additional Information: eISSN 2289-7402 e-ISBN 978-967-0910-33-8 Organized by: School of Computing, Universiti Utara Malaysia Sintok.
Uncontrolled Keywords: trust, social commerce, SNSs, purchase intention
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: School of Computing
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 27 Jul 2017 01:57
Last Modified: 27 Jul 2017 01:57

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