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Culturally Responsive: Exploring the Attributes of Islamic Health Communication

Ahmad, Mohd Khairie and Othman, Mohd Baharudin and Mohd Jalil, Nor Hayati and Ismail, Solahuddin (2017) Culturally Responsive: Exploring the Attributes of Islamic Health Communication. SHS Web of Conferences, 33. pp. 1-7. ISSN 2261-2424

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The purpose of this paper is to explore the attributes (basis and values) of faith-based communication strategy on health communication. Eight series of focus group studies on Muslim community were conducted to gather the data. The finding makes abundantly clear that the tawhidic (the belief in Oneness of God) conception significantly determine the effectiveness of Islamic communication message.In addition, there were another six themes that contributes to Islamic health communication attributes which may influence the receiver’s attitudes and behaviours.The insights of this paper may contribute to the further development of health promotion strategies for Muslims community.

Item Type: Article
Additional Information: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16) Kuala Lumpur, Malaysia, September 18-20, 2016
Subjects: P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 15 Feb 2018 01:17
Last Modified: 15 Feb 2018 01:17

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