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Entrepreneurship challenge: A case study among single mother entrepreneurs in Northern Region

Abu, Noor Hidayah and Zainal Abidin, Faudziah and Ahmad Zaidi, Mohamad Faizal (2018) Entrepreneurship challenge: A case study among single mother entrepreneurs in Northern Region. In: 2nd Conference on Technology & Operations Management (2ndCTOM), February 26-27, 20, Universiti Utara Malaysia, Kedah, Malaysia. (Unpublished)

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Entrepreneurship is a vital route to economic growth for developed and developing country. Entrepreneurs are the main vehicle for entrepreneurship, contribute to employment, social, political stability, pioneer of innovation and competitive power.Besides, they become the main supplier of goods and services to a large industry.In Malaysia, women participation in entrepreneurship become increase included single mother entrepreneur.However, in reality not much is known about the challenges faced by them.Therefore, it is important to conduct research that focuses on single mother entrepreneurs.The main objective of this study was to fill the gap by exploring Malaysian single mother entrepreneurial in Northern region area personal challenges when conducting business. In this study, a qualitative method based on interviews was implemented.A total of 13 single mother entrepreneur respondents was selected.The results of the study revealed three main challenges that are faced by these single mother entrepreneurs in the northern region, which are difficulties in getting business assistance, operating in facilities which are incomplete and insufficient, and not enough exposure to social media which is capable of widening their product market.If these challenges are not rapidly overcome, it can have detrimental effects on these businesses.Therefore, the formulation of relevant governmental policy is important in assisting and further developing these single mother entrepreneurs and their businesses in the long run, in order to contribute toward the national economy.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Organized by: School of Technology Management and Logistics (STML), Universiti Utara Malaysia.
Uncontrolled Keywords: single mother entrepreneur, women entrepreneur, challenges, SMEs, CEDI UUM
Subjects: H Social Sciences > HB Economic Theory
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 04 Jun 2018 00:53
Last Modified: 04 Jun 2018 00:53

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