Phankhong, Thienchai and Abu Bakar, Lily Julienti and Poespowidjojo, Donny Abdul Latief (2017) The Mediating effect of Innovativeness on Innovation Strategy, Atmosphere, Culture and Organizational Performance: Proposed theoretical Framework. International Journal of Economic Research, 14 (14 (2)). pp. 359-369. ISSN 0972-9380

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Abstract

This study aims to propose the theoretical framework of “The Mediating Effect of Innovativeness on The Relationship between Innovation Strategy, Atmosphere, Culture and Performance of Hospitality Industry in Thailand”. The primary data will be gathered through a questionnaire survey will send 254 hotel executive at three to five star rating hotels in Thailand. This study will offer clarity on the mediating effect of innovativeness on the relationship between innovation strategy (IS), organizational atmosphere (OA), organizational culture (OC) and performance of hospitality industry in Thailand. The significance of this study will support to the government and the relevant organizations in proposing policies related to improving and developing hospitality industry performance in Thailand. Furthermore, the finding will be contribute for the owner manager and executive of hotel to better understanding the key factors that should be encouraged in order to improve firm performance and factors that should be avoided. The study will also contribute to the theory development the Resource-Based View (RBV) and Dynamic Capabilities (DC).

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	School of Tourism, Hospitality and Event Management
Depositing User:	Dr. Donny Abdul Latief Poespowidjojo
Date Deposited:	26 Jul 2018 02:42
Last Modified:	26 Jul 2018 02:42
URI:	https://repo.uum.edu.my/id/eprint/24491

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