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The Importance of Logistical Factors in Online Shopping Behaviour

Jalil, Emy E A (2018) The Importance of Logistical Factors in Online Shopping Behaviour. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia.

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E-commerce is growing more rapidly and globally. The ever-growing online shoppers prefer the comfort of their private home due to many challenges in modern world retailing.The increasing trend of e-commerce and the necessity of logistics competencies in supporting the online shopping experience has become prevalent than before. The article explains the critical factors in logistics competencies over online shopping behaviour (OSB). In this study, there are five dimensions of logistics competencies which consist of order accuracy, order condition, timeliness; visibilities, as well as reverse logistics, have been adopted from previous studies. And the studies focused on millennial consumers (university students) were used as respondents. Using a survey design to address the research questions and the results indicated that the five dimensions of logistics competencies are considered significant to the changes in online shopping behaviour.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789670910871 Organized by: School of Computing, College of Arts and Sciences, Universiti Utara Malaysia.
Uncontrolled Keywords: E-commerce, logistics, online shopping behaviour.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Computing
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 28 Nov 2018 00:23
Last Modified: 28 Nov 2018 00:23

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