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The Relationship between Social Media Addiction and Academic Performance based on Personality Characteristics

Ahmad, Adibah and Yusop, Nor Iadah and Mat Aji, Zahurin (2018) The Relationship between Social Media Addiction and Academic Performance based on Personality Characteristics. In: Knowledge Management International Conference (KMICe) 2018, 25 –27 July 2018, Miri Sarawak, Malaysia.

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As social media become more popular among society members, issues related to social media also increases especially addiction. The objective of the study is to determine the relationship between social media addiction and academic performance based on personality characteristics: Neuroticism, Extroversion, Openness to experience,Agreeableness, and Conscientiousness. The data was gathered from the distribution of questionnaire among students of the of Bachelor Information Technology and Bachelor of Science (Information Technology) programs. A total of 72 respondents had delivered their feedbacks for this study. The findings indicate that all the personality characteristics (Neuroticism, Extroversion, Openness to experience, Agreeableness, and Conscientiousness) have positive relationship with social media addiction. However, the addiction did not affect the academic performance since most of the respondents obtained the latest Cumulative Grade Point Average (CGPA) between 3.00 to 4.00.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 9789670910871 Organized by: School of Computing, College of Arts and Sciences, Universiti Utara Malaysia.
Uncontrolled Keywords: Social media addiction, personality characteristics, academic performance.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Computing
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 28 Nov 2018 00:33
Last Modified: 28 Nov 2018 00:33

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