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Experimental Testing on Persuasive Multimedia Application in Truancy Awareness (PMTA): “Kitakan Kawan”

Dolhalit, Mohamad Lutfi and Abdul Salam, Sobihatun Nur and Abdul Mutalib, Ariffin (2018) Experimental Testing on Persuasive Multimedia Application in Truancy Awareness (PMTA): “Kitakan Kawan”. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.

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This paper report experimental research related to the use of persuasive multimedia to increase student’s truancy awareness. Therefore the purpose of this study is (i) To measure student’s perceived truancy awareness through PMTA application named “Kitakan Kawan”. This study employed a quasi-experiment one-group pre-test, post-test to evaluate the prototype, which assessed truancy awareness before and after the exploration of a persuasive multimedia ”Kitakan Kawan”. This study involves 140 lower secondary students from Form 1, Form 2, and Form 3 aged thirteen to fifteen. They are randomly selected from selected school to test the persuasive multimedia “Kitakan Kawan”. Q-PMTA (Questionnaire-Persuasive Multimedia in Truancy Awareness) was used to measure student’s truancy awareness before and after the treatment. The statistical result shows that persuasive multimedia learning is able to increase perceived truancy awareness among school children.

Item Type: Conference or Workshop Item (Paper)
Additional Information: e-ISBN 978-967-0910-77-2 Organized by: School of Multimedia Technology and Communication (SMMTC) Universiti Utara Malaysia
Uncontrolled Keywords: Persuasive Multimedia, Persuasive Technology, Truancy Awareness
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: School of Multimedia Technology & Communication
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 06 Jan 2019 01:09
Last Modified: 06 Jan 2019 01:09

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