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A study on halal cosmetic awareness among Malaysian cosmetics manufactures

Mustafar, Mastora and Ismail, Risyawati Mohamed and Othman, Siti Norezam and Abdullah, Rohani (2018) A study on halal cosmetic awareness among Malaysian cosmetics manufactures. International Journal of Supply Chain Management (IJSCM), 7 (5). pp. 492-496. ISSN 2050-7399

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Halal certification and acceptance of Halal products had been widespread in the hospitality, food, packaging, banking and finance industries. In the food sector, Halal consciousness is especially high among consumers as well as the governments. However, the demand for Halal cosmetics and beauty products is not as strong. With increasing consumer awareness and a willingness to pay for quality products, the scenario is changing, thereby transforming the cosmetics and personal care industry into a potential sunrise segment for the region. Therefore, the purpose of this study was to conduct an exploratory investigation on the awareness of halal certification process among cosmetics manufacturers. A sample random t-test and descriptive analysis was used upon among cosmetics entrepreneurs in Malaysia. The data was selected based on simple random sampling from MIHAS Book directory which has listed the companies involved in the 13th edition Malaysia International Halal Showcase in Kuala Lumpur. Findings from this study indicated that Malaysia cosmetic manufacturers are well aware of the halal certification process and competent in obtaining halal certification. Future research should look into studying manufacturers which have yet to obtain halal certification in order to full comprehend this issue in depth

Item Type: Article
Uncontrolled Keywords: Halal certification process, Cosmetics product, Halal certificate, Cosmetics Manufacturers
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Technology Management & Logistics
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 18 Mar 2019 08:37
Last Modified: 18 Mar 2019 08:37

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