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The relationship between marketing mix and consumer preference in supplement product usage

Sulaiman, Yaty and Masri, Maisarah and Othman, Maha Mohammed Yusr and Ismail, Mohd Yusri Shahril and Mustafa, Saed Adnan and Salim, Nooraini (2017) The relationship between marketing mix and consumer preference in supplement product usage. International Journal of Economic Research, 14 (19). pp. 381-393. ISSN 0972-9380

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Abstract

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly.Supplement product marketing activities in Malaysia showed significant growth over the past few decades.Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia are experiencing a slow reduction of 5% in 2015 compared to 2014 by 6%. This strong growth has led to questions about the true potential of marketing to further improve the reliability of the product on the consumer preferences of supplements among university students

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 18 Jun 2019 01:41
Last Modified: 18 Jun 2019 01:41
URI: https://repo.uum.edu.my/id/eprint/26121

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