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Environmental scanning practices of 5-Star hotels in Malaysia

Mohd Said, Haliza and Ishak, Nor Khomar and Siddiq, Sayeed (2018) Environmental scanning practices of 5-Star hotels in Malaysia. In: 3 rd UUM International Qualitative Research Conference (QRC), 10-12 July 2018, Melaka, Malaysia.

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This study explores the environmental scanning practices among 5-star hotels in Malaysia. The purpose of the research is to understand on how this activity is conducted, what were the processes involved, who is responsible for conducting, when it is conducted, why the processes are conducted and what types of information were collected. This research used a qualitative approach where data were collected through face to face interviews using semi-structured interview. The results provide a better understanding of the environmental scanning activities in hotels with a particular emphasis on the extent of comprehensiveness of Strategic Environmental Scanning Information system, structure and processes. This finding also describes the level of depth and breadth of the information collected for the general environment, task environment and specific environment, as part of the initial steps such as identifying information needed and the information source for the strategic environmental scanning information system activities.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN: 978-967-0910-92-5 Organized by: Tunku Puteri Intan Safinaz School of Accountancy, Universiti Utara Malaysia.
Uncontrolled Keywords: Environmental Scanning, Business Environment, Scanning Practices, Malaysian Hotels
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 04 Aug 2019 06:23
Last Modified: 04 Aug 2019 06:23

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