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The influence of product attributes on intention to purchase pirated CDs among Malaysian consumers

Mohd Noor, Nor Azila and Muhammad, Azli and Ahmad, Nurul Afiqah and Ghani, Abdullah (2017) The influence of product attributes on intention to purchase pirated CDs among Malaysian consumers. International Journal of Business and Management Science, 7 (1). pp. 67-77. ISSN 1985-692X

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Pirated products are not a new challenge to manufacturers all around the world and had become a crime that is unstoppable. The problem had even before the development of the advance technology today. Pirated products can be divided into many categories such as medicine, fashion, movies, music and many more. However, this study only focuses on the pirated CDs. This paper sets out to examine the role of product attributes in influencing consumers’ intention to purchase pirated CDs. Data were collected using intercept survey at selected night markets in Malaysia were pirated CDS are commonly available. Using a questionnaire, data from 393 respondents were collected and analyzed to test the hypothesis. Data were analyzed using descriptive analysis, correlational analysis and regression analysis. The results show that product attributes significantly influenced consumers’ intention to purchase pirated CDs. Practical and theoretical contributions are discussed along with suggestions for future research avenues.

Item Type: Article
Uncontrolled Keywords: Pirated products; Consumer purchase behavior; Intention; Product attributes
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 13 Nov 2019 06:16
Last Modified: 13 Nov 2019 06:16

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