Yusof, Norhafezah and Awang Hashim, Rosna and Mohd Sani, Mohd Azizuddin and Dalib, Syarizan and Ramli, Romlah Exploring religion based persuasive factors to rationalise violence among Muslim youth in Malaysia. Journal of Social Science and Humanities, 15 (5). pp. 66-78. ISSN 1823-884x

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Abstract

The current study presents a qualitative experimental design that combines the elements of an experiment with qualitative design to investigate the persuasive factors that rationalize violence among youth in Malaysia. Data was collected using semi-structured interviews from twenty-four participants who were exposed to an intervention of videos and PowerPoint slides to elicit their responses on a situation. This study provides a way to understand factors that could lead selected youths to rationalize extremism in a society. The findings provide insight into the role of persuasive messaging in recruiting youth towards extremist behaviours.

Item Type:	Article
Uncontrolled Keywords:	extremism; communication; youth; persuasion
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	UNSPECIFIED
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	04 Dec 2019 02:09
Last Modified:	04 Dec 2019 02:09
URI:	https://repo.uum.edu.my/id/eprint/26644

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