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Exploring dakwah as Muslim cultural element strategy in oral polio vaccination campaign in Nigeria

Ahmad, Gambo Ibrahim and Ahmad, Mohd Khairie and Cheah, Joyce Lynn-Sze (2019) Exploring dakwah as Muslim cultural element strategy in oral polio vaccination campaign in Nigeria. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.

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Abstract

Oral Polio Vaccination campaign started in Nigeria in 1988 with the sole aim of eradicating poliomyelitis in the country. However, the campaign faces challenge of rejection or non-compliance from mostly Muslim parents of northern Nigeria due to the absence of cultural sensitivity. The study explored the possibility of adopting dakwah a Muslim cultural element as a communication strategy to reach out to the Muslim parents with culturally sensitive oral polio vaccination messages to enhance the acceptance of the campaign. Data was collected through focus group of Muslim parents with eligible children five years and below in states of Kaduna, Kano and Bauchi of northern Nigeria. The findings revealed that the dakwah strategy using learned Islamic scholars that disseminate effective messages with cultural sensitivity and in an interpersonal communication situation will enhance the acceptance of oral polio vaccination among Muslim parents. The study concludes that learned Islamic scholars should be involved fully in the campaign for community mobilisation and sensitisation for the acceptance of the oral polio vaccination.

Item Type: Conference or Workshop Item (Paper)
Additional Information: e-ISBN 978-967-16435-5-6 Anjuran: Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA
Uncontrolled Keywords: cultural sensitivity, health communication, Islam, messages
Subjects: P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions: School of Law
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 30 Jan 2020 06:15
Last Modified: 30 Jan 2020 06:15
URI: https://repo.uum.edu.my/id/eprint/26764

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