Raja Zulkifi, Raja Nurafiqah and Ahmad, Noor Sulastry Yurni and Mohd Sani, Mohd Azizuddin and Muhamad, Haslina (2018) Impak satira politik terhadap internet trolling di Malaysia. Jurnal Komunikasi = Malaysian Journal of Communication, 34 (2). pp. 223-242. ISSN 2289-151X

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Abstract

Political satire of the internet trolling has been growing in Malaysia. Malaysians seek political information news using new media because they are easy to access and free. Internet trolling can be found in the form of pictures (memes) or recording. This phenomena has taken place in any types of social media. Most of the internet trolling reflected on the political leaders as the satire material. Hence, this article focuses on the effectiveness of political troll in shaping the opinion towards the political leaders. Qualitative content of analysis has been carried on the new media. The comments from Facebook users has been used as unit of an analysis. The findings have found that political troll is a medium among the users to participate in political communication. Thus, theory of mobilization supported the research findings on the function of political troll that provides an indicator of users political knowledge. The study has found that political knowledge among the users through their political trolling on the social media. Interestingly, the trend of trolling in Malaysia has shaped the new phenomenon of social media usage. However, the analysis on each trolling discussed are based on the type of political trolling such as the image of the leaders, theme and concept used.

Item Type:	Article
Uncontrolled Keywords:	Satira politik, Internet trolling, Facebook, komunikasi politik, pilihan raya.
Subjects:	P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs. Norazmilah Yaakub
Date Deposited:	17 Jun 2020 03:10
Last Modified:	17 Jun 2020 03:10
URI:	https://repo.uum.edu.my/id/eprint/27125

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