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Determinants of customer behavioural responses: A pilot study

Maiyaki, Ahmed Audu and Mohd Mokhtar, Sany Sanuri (2011) Determinants of customer behavioural responses: A pilot study. International Business Research, 4 (1). pp. 193-197. ISSN 1913-9004

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The paper aims at exploring a small sample data on the determinants of customer behavioural responses in the Nigerian retail banking. Hence, instrument validity, reliability and subsequently the data normality were examined through panel of expert and also by analysing small sample data with aid of SPSS software. Results show that the instrument is reliable and the data for preliminary study exhibit reasonable normality.The research explored and validated the instrument of the various antecedents of consumer behavioural responses most of which were hitherto ignored.

Item Type: Article
Uncontrolled Keywords: Service quality, Behavioural intention, Actual behaviour, Pilot test, Nigeria
Subjects: H Social Sciences > HF Commerce
Divisions: School of Business Management
Depositing User: Mrs. Norazmilah Yaakub
Date Deposited: 12 May 2011 01:23
Last Modified: 24 Apr 2016 04:12

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