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An assessment on student’s readiness towards establishing a cashless society in the UUM campus

Lee, Siang Yi and Ahmad, Azhar (2020) An assessment on student’s readiness towards establishing a cashless society in the UUM campus. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management, Volume 1, 1 (22). pp. 75-79. ISSN eISBN 978-967-2296-23-4

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Cashless society is the society that payment is implement without physical money. The trend of traditional banking was passed and now is the turn of electronic banking. The objective of this research paper is to understand the perspective about cashless transaction and also identify the effect of cashless system in student’s spending behavior. Through this study, we can ensure the cashless transaction system are important for university students. The method used to collect the data is through qualitative method which is questionnaire are giving to the 100 respondents to collect data. The information also collected through journal or article. The findings shows that economic condition will give the big impact on consumer when they are using online transaction system. Although students in UUM are having high awareness about cashless payment, but they have low attitude to implement it in their life. So, I would like recommend that they can implement an effective marketing efforts to attract student use e-payment platform example like discount rewards, promotion and cashbacks when they are making purchases in campus.

Item Type: Article
Uncontrolled Keywords: Cashless society, cashless transaction system, spending behavior, E-payment platform
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: School of Technology Management & Logistics
Depositing User: Mrs Nurin Jazlina Hamid
Date Deposited: 24 Nov 2021 00:42
Last Modified: 24 Nov 2021 00:42

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