Mahazi, Mohd Shafiq and Yaakob, Mazri (2019) Student satisfaction towards Cultural and Arts Center (PBS) among College of Business (COB) Students in UUM. Symposium on Technology Management and Logistics (STML Go Green) 2019 (11). pp. 94-103. ISSN eISBN 978-967-2276-16-6

PDF Restricted to Registered users only Download (320kB) | Request a copy

Abstract

Customer satisfaction is an important and critical issue to ensure the comfort of its customers in an organization. Students act as a client to an educational institution has its own requirements that must be met by the management of the institution. The objective of this study was to determine the level of satisfaction with the services offered by the Center for Culture and Arts (PBS) among College of Business (COB) students, Universiti Utara Malaysia (UUM) selected based on several factors such as location, access, service staff and the service. The sample is COB UUM students involved in cultural activities and to seek the services of the Centre for culture and Arts (PBS) as many as 100 people. Questionnaires were distributed using sampling techniques for comfort (convenience sampling). While the design of this study used a quantitative approach. The questionnaire used as an instrument to obtain research data. Data were analyzed using percentage, frequency, mean and standard deviation using the Statistical Package for Social Sciences (SPSS). The findings of this study can be a guide to the management to make improvements in enhancing the quality of services provided to students.

Item Type:	Article
Uncontrolled Keywords:	student satisfaction, service quality, customer satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Technology Management & Logistics
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	29 Dec 2021 01:31
Last Modified:	29 Dec 2021 01:31
URI:	https://repo.uum.edu.my/id/eprint/28494

Actions (login required)

View Item