Morshidi, Mohamad Haswardi and Abdullah, Haim Hilman and Mohd Yusoff, Yusmani (2021) Strategic orientation and organisational commitment on co-operative performance in Malaysia: A conceptual framework. Journal of Management Information and Decision Sciences, 24 (1). pp. 1-17. ISSN 15325806,15247252

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Abstract

Contemporarily, Strategic Orientation (SO) and co-operative sector have become essential topics among business academics and practitioners. This study investigates Strategic Orientation (SO) and Organisational Commitment (OC) on co-operative performance. In this study, SO’s components are Entrepreneurial Orientation (EO), Market Orientation (MO), and Learning Orientation (LO). Despite the importance of SO, research works that link these concepts to cooperative performance are very limited. In this regards, this study has discovered a positive relationship between SO and co-operative performance through extensive literature view, and has developed a conceptual model for empirical validations. This study serves not only to clarify the effects between SO and OC, but also explains the effects of OC on co-operative performance, which most studies have neglected. As a unique organisation, co-operatives have an advantage over other businesses, especially by applying the OC in co-operative activities to enhance co-operative performance significantly.

Item Type:	Article
Uncontrolled Keywords:	Co-operative Performance, Strategic Orientation, Organisational Commitment, Cooperative
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	College of Business
Depositing User:	Mdm. Ku Safina Ku Ismail
Date Deposited:	24 Apr 2022 09:23
Last Modified:	24 Apr 2022 09:23
URI:	https://repo.uum.edu.my/id/eprint/28641

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