Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman and Yunus, Nek Kamal Yeop (2019) Strategic Components in Small & Medium Enterprises. Penerbit Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak. ISBN 9789672163596

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Abstract

Strategic Components in Small & Medium Enterprises is a book for two target groups. The first group is for students studying business administration; both at undergraduate and postgraduate levels where it is meant to be used as a capstone course after the students have been exposed to the various functional areas of management. The second group is for readers and practitioners who seek essential knowledge on strategic management. The book can help to understand the right strategy components in SMEs and overcome the challenges in implementing strategic behaviour. This book focuses on business social responsibilities at corporate level strategies needed to achieve the work strategy and performance in SMEs. Covering nine chapters, the book covers topic such as an Introduction to Global SME Business, Theoretical · Perspectives, SME's Performance, BSR Commitment, Trust, Perceived Ethics, Organizational Culture, Research Model of BSR and Strategic Implications for SMEs. It explains the strategic implications for the managers and policy makers to see the issues of moral or ethics and social conduct through the perspective of smaller firms as a method for making suitable and competitive advantage in the current hyper-competitive business environment. The book presents contents in an accessible style, accompanied by local and international examples and situations. Each chapter starts and ends with knowledge objective, strategic quotes, and some review lessons.

Item Type:	Book
Subjects:	H Social Sciences > HF Commerce
Divisions:	School of Business Management
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	27 Jul 2022 01:46
Last Modified:	27 Jul 2022 01:46
URI:	https://repo.uum.edu.my/id/eprint/28725

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