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Feedback of Thai Tourists towards Doi Chang Coffee Plantation’s Agro-Creative Tourism

Pichayalak, P. and Ornsucha, S. (2017) Feedback of Thai Tourists towards Doi Chang Coffee Plantation’s Agro-Creative Tourism. In: 5th Tourism and Hospitality International Conference, 27 September 2017, Malaysia Tourism Centre.

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This study aims to learn feedback of Thai tourists towards Doi Chang Coffee Plantation’s agrotourism in which integrated with creative tourism concept or so called, in this study, “agro-creative tourism.” The main concepts being used in this study were Creative-tourism Concept and Tourism Resources Components Concept. The researchers chose to use Doi Chang, a coffee plantation in Chiang Rai Province, Thailand to be a case study since it was actively practicing the concept of agro-creative tourism. Doi Chang Coffee Plantation provided agro-tourism service including activities that tourists could conduct hands-on learning in full scale. The sample group consisted of 25 tourists whom participated in the training course about coffee. This group of tourists was chosen since they had the opportunity to be involved in all dimensions of tourism aspects of this coffee plantation. Therefore, they could be able to provide logical opinions to this study. The researchers conducted structured-interview to collect data. The results of this study were classified based on the 3 components of tourism resources (3 As) as follows: 1) They were satisfied with “Attractions” including natural attractions such as weather and scenery, and human-made attractions such as coffee plantation, architecture, and unique local cultures. 2) They were satisfied with “Accessibility” in which there were 3 routes to get to the coffee plantation. The route that the sample group preferred the most was the steep but beautiful scenic route where they could view the villagers’ local lifestyle along the way. 3) They were satisfied with “Amenities” such as training activities, coffee shop, and restaurants. However, some of the informants suggested that more comfortable and personal accommodation should be provided.

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-83-8 Organized by STHEM, UUM
Uncontrolled Keywords: Agro-Creative Tourism, Agro-tourism, Creative-tourism, Doi Chang Coffee Plantation
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: School of Tourism, Hospitality and Event Management
Depositing User: Mrs Nurin Jazlina Hamid
Date Deposited: 01 Feb 2023 00:25
Last Modified: 01 Feb 2023 00:25

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