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Backpackers Tourism: Social Media influences on Young Travelers

Abdul Rahim, Raihan and Ramli, Kamal Izzuwan (2017) Backpackers Tourism: Social Media influences on Young Travelers. In: 5th Tourism and Hospitality International Conference, 27 September 2017, Malaysia Tourism Centre.

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Backpackers’ phenomenon described as form of travel in tourism industry (Noy, O’Reilly 2006). The growth development on social media has provided people the opportunity to create and share content among their online engagement. As young people are highly exposure to the technology world, young travelers have potential in generating more inbound income and played an important role in the tourism market. Social media have become important elements on marketing. The most popular social media among travelers are online video (YouTube) and electronic word of mouth (Facebook)

Item Type: Conference or Workshop Item (Paper)
Additional Information: ISBN 978-983-2078-83-8 Organized by STHEM, UUM
Uncontrolled Keywords: Backpackers Tourism, Social Media, Young Travelers, Online video, Electronic word of mouth
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
Divisions: School of Tourism, Hospitality and Event Management
Depositing User: Mrs Nurin Jazlina Hamid
Date Deposited: 01 Feb 2023 00:30
Last Modified: 01 Feb 2023 00:30

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