Abdul Hamid, Fathilatul Zakimi (2022) Social Initiatives Institutionalization, A Case Study of an Award-winning Company. In: UUM International Qualitative Research Conference (QRC), 28 - 30 November 2022, Virtual Conference.

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Abstract

Institutionalization is the process of establishing the standard as created by the company. Its goal is to provide business and stakeholders on its practises. There are four main processes or procedures on institutionalization namely, participation, self-regulation and assurance, performance assessments and evaluations, and reporting and disclosure statements. The best way to understand it, institutionalisation is a dynamic and ongoing process in the organizations. Thus, the primary goal of the study is to examine how business institutionalise their social activities, or Corporate Social Responsibility (CSR). DiGi Communication Berhad (DiGi) was chosen as a case study company as have received numerous local and international CSR awards. The early years of DiGi's CSR institutionalisation initiatives are covered in this study. This study's result contends that the business has benefited strategically from earlier institutionalisation of “dynamic and on-going process”.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISSN 3009-111X
Uncontrolled Keywords:	Corporate social responsibility, institutionalization, case study
Subjects:	H Social Sciences > HF Commerce
Divisions:	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	27 Nov 2023 08:35
Last Modified:	27 Nov 2023 08:35
URI:	https://repo.uum.edu.my/id/eprint/29950

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