Abdul Rahman, Rusniza and Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun and Shafai, Nor Atikah (2022) Behind Brainy Bunch International School Success: What Did They Do? In: UUM International Qualitative Research Conference (QRC), 28 - 30 November 2022, Virtual Conference.

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Abstract

International schools are competing among themselves not only of varying fees but also in terms of their teaching staffs, their orientation of its curriculum, exit examinations available to primary school leavers, flexible learning spaces, second language learning and even rebranded the school with notable brand like Apple (Saba, 2020). To remain relevant, the education business generally has to be dynamic in balancing its profitable status and fulfilling the social purpose i.e. national education mission and vision. This phenomenon raised the question on how to remain relevant and sustain in education business for international school? The suitable and in time strategies have to be actively reviewed and placed to compete in the education business market without jeorpardising the social economic mission and vision. Among the important areas taken care by international school like BBIS are financial sustainability, full fledge facility, high quality teachers and teaching, interesting syllabus and curriculum, effective marketing strategy and assuring low staff turnover.

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	eISSN 3009-111X
Uncontrolled Keywords:	BBIS, international schools, quality education, education business.
Subjects:	H Social Sciences > HF Commerce
Divisions:	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	27 Nov 2023 08:39
Last Modified:	27 Nov 2023 08:40
URI:	https://repo.uum.edu.my/id/eprint/29953

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