24x7 Service; AnyTime; AnyWhere

Examining Factors that Influence Harumanis Farmers’ Intention to Use Safe Pesticides

Nasirun, Noraini and Pahang, Josephine Tening and Mohd Nor, Khairun Nisaa' and Anuar, Hasni Hasmira and Saputra, Didin Hadi (2021) Examining Factors that Influence Harumanis Farmers’ Intention to Use Safe Pesticides. Global Business Management Review (GBMR), 13 (1). pp. 79-96. ISSN 2180-2416

[thumbnail of GBMR 13 01 2021 79-96.pdf]
PDF - Published Version
Available under License Attribution 4.0 International (CC BY 4.0).

Download (444kB) | Preview


Harumanis demands delicate handling and farmers must know how to use safe pesticides. Therefore, the aim of this study is to examine factors influencing the use of safe pesticide among Harumanis farmers in Mata Ayer, Perlis. The Theory of Planned Behavior (TPB) was used to underpin this study. This study suggests that attitude, subjective norm, perceived behavioral control, knowledge and moral norm as the variables that influence the use of safe pesticides. Data were collected from 97 registered Harumanis farmers under Department of Agriculture (DOA) Malaysia through questionnaires. SmartPLS was used to test the hypotheses in this study. The results showed that attitude, moral norm and knowledge had positive effects on the intention to use safe pesticides. Moreover, subjective norm and perceived behavioral control exhibited insignificant effect on the dependent variable. The results provide helpful information to the stakeholders in the Harumanis industry, from which they could develop and improve appropriate strategies and provide essential assistance to the Harumanis farmers.

Item Type: Article
Uncontrolled Keywords: Theory of Planned Behavior, Knowledge, Moral Norm, Harumanis Farmers, Perlis
Subjects: H Social Sciences > HF Commerce
Divisions: Othman Yeop Abdullah Graduate School of Business
Depositing User: Mrs Nurin Jazlina Hamid
Date Deposited: 28 Nov 2023 11:37
Last Modified: 28 Nov 2023 11:37

Actions (login required)

View Item View Item