Mohd Yusoff, Yusmani (2021) Keen Delectare Enterprise: Strategizing for Sustainability (S/O 14544). Other. UUM. (Submitted)

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Abstract

Keen Delectare Enterprise (KD) is a Bumiputera bakery shop located in Teluk Kumbar, Penang (near Lexis Hotel). It is equally owned and managed by two partners; Sakinah Binti Umar and Abu Sofi @ Amar Bin Umar. Sakinah registered KD as an official business on August 7, 2015, and began operating on November 11, 2015. KD has been facing three main business issues; financial, marketing and, product development.

Item Type:	Monograph (Other)
Additional Information:	CASE STUDIES
Uncontrolled Keywords:	strategic management, environmental analysis, bakery industry
Subjects:	H Social Sciences > HF Commerce
Divisions:	Research and Innovation Management Centre (RIMC)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	27 Dec 2023 10:10
Last Modified:	27 Dec 2023 10:10
URI:	https://repo.uum.edu.my/id/eprint/30180

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