Younus, Muhammad and Mutiarin, Dyah (2023) Government Programs to Tap Online User’s Potential and Allow Them to Use It for Digital Marketing and Become Digital Ambassadors. Journal of Governance and Development (JGD), 19 (2). pp. 145-172. ISSN 2289-4756

Preview

PDF - Published Version Available under License Attribution 4.0 International (CC BY 4.0). Download (975kB) | Preview

Abstract

The purpose of the study in this paper is to provide details regarding the initiatives and programs for utilizing the untapped potentials of the users present on different social media sites by training them or guiding them to use their energy in something which will bring good results for them and make them digital influencers. Researchers who are working effectively in this research field are utilizing the qualitative research method. The research data related to it was obtained from Amazon programs, blogs, social media, and e-commerce sites, and it is shared descriptively. The finding from this paper indicates that the creation of programs like this will undoubtedly benefit social media users and improve the way social media is currently used by most people. The way forward to make it possible, multiple hurdles need to be passed for successfully implementing this program. The paper will be limited to the extent to which the motive behind it is clearly described, then describe the possible ways for creating this program and how it will work, and lastly, what effect the initiative will have on the social media users and the e-commerce market.

Item Type:	Article
Uncontrolled Keywords:	E-Commerce, Application Programming Interface (API), Plugin, Digital Marketing
Subjects:	J Political Science > JA Political science (General)
Divisions:	College of Law, Government and International Studies
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	18 Jan 2024 13:50
Last Modified:	18 Jan 2024 13:50
URI:	https://repo.uum.edu.my/id/eprint/30263

Actions (login required)

View Item