Al Refai, Abdalla Nayef and Mohd Noor, Nor Azila (2014) An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry. International Postgraduate Business Journal (IPBJ), 6 (2). pp. 65-80. ISSN 2180-2416

Preview

PDF - Published Version Available under License Attribution 4.0 International (CC BY 4.0). Download (870kB) | Preview

Abstract

The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer satisfaction. The researchers collected data for this study from Malaysian Mobile Phone subscribers. Out of 112questionnaires that were distributed, only 103 were returned. This study confirmed the impact of perceived value on customer satisfaction of mobile phone users in Malaysia in conformity with the findings of previous researchers especially the resource-based view that regards the customer satisfaction as a competitive advantage source and long-term success for the organization. Finally, the last part of the paper discusses the findings and makes recommendations for the future researchers.

Item Type:	Article
Uncontrolled Keywords:	Telecommunication, Customer Satisfaction CS, Perceived Value (PV)
Subjects:	H Social Sciences > HF Commerce
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	29 Jan 2024 11:11
Last Modified:	29 Jan 2024 11:11
URI:	https://repo.uum.edu.my/id/eprint/30304

Actions (login required)

View Item