Sufyan, Mohanad Mohammed and Nik Mat, Nik Kamariah (2012) Resource Based Competitive Strategies and Performance: The Impact of Managers’ Perceptions of Customer Value Heterogeneity and Competitive Forces. International Postgraduate Business Journal (IPBJ), 4 (1). pp. 11-17. ISSN 2180-2416

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Abstract

Many theoretical perspectives have been put to shape our understanding of how firms can compete and obtain a competitive advantage in a competitive environment, but not one particular theory has been acknowledged as the means of gaining this competitive advantage. This study aims to integrate three perspectives to build a theoretical model of the hotel competitive advantage to measure hotel performance based on customer value, industry force factors and resource-based approaches.

Item Type:	Article
Uncontrolled Keywords:	competitive advantage, industry force factors, resource-based approaches
Subjects:	H Social Sciences > HF Commerce
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	01 Feb 2024 10:32
Last Modified:	01 Feb 2024 10:32
URI:	https://repo.uum.edu.my/id/eprint/30324

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