Ahmmed, Kawsar and Mohd Noor, Nor Azila (2012) Successful Key Account Management: Antecedents and its Impact on the Organizational Performance of Garments Industry in Bangladesh. International Postgraduate Business Journal (IPBJ), 4 (1). pp. 19-29. ISSN 2180-2416

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Abstract

Key account management, which refers to serve the strategically important customers, has been acknowledged as an important seller-initiated strategy in business-to-business relationship that impacts profoundly on the organizational performance. The study will examine the relationship between successful key account management and organizational performance. It will also investigate the influence of various antecedent factors on the key account management effectiveness. Using survey questionnaire, data in this study will be collected from Bangladeshi garments factory. Theoretical and practical implications of the study as well as suggestions for future research will be provided.

Item Type:	Article
Uncontrolled Keywords:	account management, organizational performance, influence of various antecedent factors
Subjects:	H Social Sciences > HF Commerce
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	01 Feb 2024 10:36
Last Modified:	01 Feb 2024 10:36
URI:	https://repo.uum.edu.my/id/eprint/30325

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