Mohd Noor, Nor Azila and Aziz, Mohammed Tareque (2011) Social Exchange Theory (SET) as a Framework for Understanding Retailer- Supplier Relationship Quality. International Postgraduate Business Journal (IPBJ), 3 (1). pp. 63-69. ISSN 2180-2459

Preview

PDF - Published Version Available under License Attribution 4.0 International (CC BY 4.0). Download (180kB) | Preview

Abstract

This paper proposes the applicability and justifications for using social exchange theory (SET) as the underlying theory for explaining relationship quality in the retail industry. The study opens up new horizons in expanding the readers and future researchers in developing research frameworks with the underlying premises offered by Social Exchange Theory (SET). This paper also contributes to the literature by introducing a new theoretical foundation for measuring the extent of the relationship quality between retailers and their suppliers. This theory can be used by any participant (member) in a retail industry to identify the level of collaboration between the B2B partners and seek further improvement.

Item Type:	Article
Uncontrolled Keywords:	retailers, suppliers, relationship quality
Subjects:	H Social Sciences > HF Commerce
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	01 Feb 2024 10:58
Last Modified:	01 Feb 2024 10:58
URI:	https://repo.uum.edu.my/id/eprint/30336

Actions (login required)

View Item