Omar, Mazni and Ibrahim, Huda and Ahmad, Azizah and Ahmad, Mazida and Yasin, Azman and Awang, Hapini (2023) An Impact Study of the Malaysia ICT Volunteers (MIV) Programme. Other. Malaysian Communications and Multimedia Commission (MCMC), Selangor.

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Abstract

This research aims to measure, assess, and evaluate the impact of the Malaysia ICT Volunteers (MIV) Programme, which will provide a holistic understanding of the effectiveness of the MIV programme (including MIV roles and gap areas) and provide suggestions on effective ways to engage, ensure knowledge transfer and inculcate pos1t1ve elements in the community. As part of this investigation, guided by the theory of planned behaviour (TPB), an online survey was employed, to elicit the views of MIV volunteers and community members who have employed benefitted from the MIV initiatives. Two (2) questionnaires were developed for this purpose, and their face and content validity were assessed through focus group discussions with experts from MCMC. During the data collection period from August to October 2021, 329 valid cases from the MIV volunteers and 250 valid cases from the MIV community were gathered. Structural Equation Modelling (SEM) was used to determine the effectiveness of the MIV programme in terms of its impact on the community members' digital literacy and MIV volunteers' willingness to contribute to MIV initiatives. Statistical results confirmed that Attitude towards MIV and Perceived Behavioural Control exert significant influence on Intention to Volunteer, which in turn significantly influences the ICT Volunteering Behaviour of MIV volunteers. The findings related to the MIV community similarly reveal that their Attitude towards MIV and Perceived Behavioural Control have a significant impact on MIV Awareness (AW), which exerts a significant influence on their Digital Literacy Behaviour. On the other hand, Subjective Norms do not play a significant role in the participants' attitudes toward the MIV programme. Another important finding that emerged from this study is that the MIV programme is effective in promoting both ICT Volunteering Behaviour and Digital Literacy Behaviour by exerting a positive influence on the participants' willingness and attitude by increasing their confidence in the MIV programme's advantages. However, its benefits can be further enhanced by strengthening partnerships with schools,' higher education institutions, private/government agencies, and non­governmental organisations (NGOs), as well as through more active social media utilisation for the promotion of ICT knowledge-sharing and engagement.

Item Type:	Monograph (Other)
Additional Information:	MEDIA MATTERS VOL. 5, ISSN 2289-5248, Grant MCMC -Digital Society Research Grant
Subjects:	T Technology > T Technology (General)
Divisions:	UNSPECIFIED
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	12 Feb 2024 14:01
Last Modified:	12 Feb 2024 14:01
URI:	https://repo.uum.edu.my/id/eprint/30377

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