Book Review: Hospitality Marketing: Principles and Practice (2nd Edition)

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Mohd Ibrahim, Jaafar Ali (2011) Book Review: Hospitality Marketing: Principles and Practice (2nd Edition). Malaysian Management Journal (MMJ), 15. pp. 77-79. ISSN 0128-6226

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Official URL: https://e-journal.uum.edu.my/index.php/mmj/article...

Abstract

Authors: DAVID BOWIE FRANCIS BUTTLEButterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	College of Business
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	13 Mar 2024 08:48
Last Modified:	13 Mar 2024 08:48
URI:	https://repo.uum.edu.my/id/eprint/30534

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