Book Review: Hospitality Marketing: Principles and Practice (2nd ed.)

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David, Bowie and Francis, Buttle (2010) Book Review: Hospitality Marketing: Principles and Practice (2nd ed.). Malaysian Management Journal (MMJ), 14. pp. 105-107. ISSN 0128-6226

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Official URL: https://e-journal.uum.edu.my/index.php/mmj/article...

Abstract

Authors: DAVID BOWIE, FRANCIS BUTTLE, Butterworth-Heinemann (The Boulevard, Langford Lane, Idlington, Oxford OX5 1GB, UK)2011, pp. 434

Item Type:	Article
Subjects:	H Social Sciences > HF Commerce
Divisions:	College of Business
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	13 Mar 2024 08:59
Last Modified:	13 Mar 2024 08:59
URI:	https://repo.uum.edu.my/id/eprint/30539

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