Foo, Yen Sin and Ramely, Asmahany and Yusof, Noor Amalina and Ahmad, Rozila (2023) Managing Unexpected Crises in Event Business Organizations: The Case of QLIC Solution. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.

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Abstract

In the wake of the global COVID-19 pandemic, QLIC Solution Sdn Bhd, led by founder and director Nick Tan Yeet Fhong, faced unprecedented challenges in the event industry. This teaching case delves into the remarkable journey of QLIC Solution as they strategically maneuvered through the crisis, transforming adversity into opportunities for growth. The case highlights Nick's decisive action, suspending operations and swiftly transitioning to virtual events to align with safety guidelines. As the pandemic unfolded, the company innovated its services, fostering a client-centric approach to accommodate budget constraints while maintaining quality. QLIC Solution's agility in embracing digital tools and hybrid engagement methods demonstrates its commitment to sustaining client relationships. The case underscores the significance of crisis management, showcasing QLIC Solution's ability to thrive amidst uncertainty. The company's resilient strategies, such as investing in employee training and forging collaborative partnerships, not only ensured survival but also elevated profitability. QLIC Solution's experience serves as a valuable reference for event managers, illustrating the importance of adaptability, innovation, and client-focused initiatives in navigating crises and redefining success in the event industry.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	disease outbreak, event business, challenges, crisis management
Subjects:	H Social Sciences > HF Commerce
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	21 Mar 2024 07:38
Last Modified:	21 Mar 2024 07:38
URI:	https://repo.uum.edu.my/id/eprint/30597

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