Kafi, Abdul and Zainuddin, Nizamuddin and Mohd Yusoff, Yuhainis and Deraman, Norita (2023) Understanding the Challenges of the Halal Frozen Foods Distribution Channel in the ABC Industry. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia.

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Abstract

The research case examines the significance of distribution channel preferences in today's dynamic business landscape. Given the rapid changes across industries, the optimization of transport systems is progressively gaining importance. The aim of this research is to understand the uneven dispersion of educational resources by analyzing the decision-making process concerning distribution models in the ABC industry. Employing a problem-solving approach, the case study actively engages students in addressing tangible issues, evaluating the advantages and disadvantages, and contemplating the broader impacts on supply chain effectiveness and customer satisfaction. The results indicate that the company is experiencing high market growth and holds a strong competitive position. However, in order to safeguard against distribution challenges and capitalize on opportunities in the ever-changing business landscape of the ABC industry, the company needs to enhance its distribution channels.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	distribution model, decision-making, potential threats, practical skill
Subjects:	H Social Sciences > HF Commerce
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	24 Mar 2024 07:39
Last Modified:	24 Mar 2024 07:39
URI:	https://repo.uum.edu.my/id/eprint/30623

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