Mahmod, Musyrifah and Abd Ghani, Nor Farzana and Chen, Li Wen (2022) #ReopeningSafely and #Digitalvisibility. In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.

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Abstract

This teaching case covers issues pertaining to the reopening of Complex ABC after the long idling due to the covid-19 pandemic and Movement Control Order (MCO) by the Malaysian Government. Being dependent on international tourists and as a profit-oriented organisation, Complex ABC was significantly affected since the border shutdown. The reopening of Malaysian borders for the international tourists began with Langkawi International Travel Bubble (LITB) gives an urgency for Complex ABC to plan their own reopening strategies and to be digitally visible. This teaching case illustrates a problem case in the niche area of Information Communication Technology (ICT) which expose students on how to solve the issues relating to the digital visibility for Complex ABC. Furthermore, the teaching case projects the identification and application of system development theories for class discussion.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	ICT, Covid-19 pandemic, Handicraft industry, digital visibility
Subjects:	H Social Sciences > HF Commerce
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	02 Apr 2024 09:01
Last Modified:	02 Apr 2024 09:01
URI:	https://repo.uum.edu.my/id/eprint/30667

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