Mat Yamin, Fadhilah and Wan Ishak, Wan Hussain and Abu Bakar, Siti Zakiah (2022) Boring FB Page? What’s Wrong? In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.

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Abstract

Digital platforms are gaining ground now along with the advancement of technology. However, this technology needs to be utilized in the best way to get satisfactory results. Therefore, this teaching case discuss a micro SME entrepreneur, namely Mr. A who has used social media ie FB page for product marketing. However, he is still not satisfied with the strategy he has implemented and needs your advice by checking his FB page and giving suitable suggestions to boost his product promotion.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Digital Marketing, Facebook, Social Media
Subjects:	H Social Sciences > HF Commerce
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	02 Apr 2024 09:03
Last Modified:	02 Apr 2024 09:03
URI:	https://repo.uum.edu.my/id/eprint/30668

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