Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah and Amin, Al Husin (2022) Gold Galore Sdn Bhd: To Expand or Not to Expand. In: 7th International Case Study Conference, 13 - 15 September 2022, aia Hotel & Convention Centre, Terengganu, Malaysia.

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Abstract

On one fine day in mid of November 2015, Yasneen Deanna, a CEO of Gold Galore Sdn Bhd, is preparing justifications to support her stand to object her mother’s proposal to expand a new branch in Sungai Petani. The idea to grow the business arise when one day her mother was shopping at Jakel, Sungai Petani branch. Her mother noticed that Sungai Petani has a significant potential market to expand the family business. There are huge crowds of Malay female customers visiting Jakel and other textile shops around there. Her mother thought there would be a huge market for Gold Galore too if they open a branch there. A couple weeks later, her mother found an empty shop lot nearby and wanted to rent the premise for the business. Her mother was very eager to expand their business and believe that Sungai Petani is the right place and hope they can share the market for jewelry and gold related products. Even though her mother realized that the company financial condition is not stable at this moment for a new branch, she believed they could make more profit and increase the company sales through this new branch. Then, her mother met the shop owner, Haji Sulaiman Ahmad and paid for the deposit, a couple days after that. However, as the current CEO of the company, Yasneen Deanna is not happy with her mother proposal to open a new branch in Sungai Petani because of their company’s current financial condition, economic downturn and the current rate of gold price.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Expand, not to expand, jewelry, Gold Galore
Subjects:	H Social Sciences > HF Commerce
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	02 Apr 2024 09:12
Last Modified:	02 Apr 2024 09:12
URI:	https://repo.uum.edu.my/id/eprint/30674

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