Anuar, Nur Khairiel and Sabar, Rohafiz (2022) Factors Influencing Travellers’ Safe Wayfinding Behaviour at Airport Terminal Surface Access. In: 7th International Case Study Conference, 13 - 15 September 2022, Raia Hotel & Convention Centre, Terengganu, Malaysia.

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Abstract

This paper explains the factors influence travellers’ safe wayfinding at airport terminal surface access. The importance of wayfinding strategy and travellers’ influence on the decision-making process for the provision of airport terminal surface access wayfinding was considered. The questionnaire and interview with the focus group were designed based on the literature review, research objectives and research questions to allow in-depth discussions with the experts of airport wayfinding and travellers' behaviour. The Mean and Standard Deviation test were used to analyse the results and discussed with reference to the general needs as standard design of airport landside and take into account the preference of travellers’ general experience. The results show that there is a relationship between wayfinding and airport surface access design. The original concept suggests airport wayfinding principles which derive from the study of airport users using the literature search of airport surface access sustainability in the actual environment. The research findings empirically would propose a travellers' safe wayfinding behaviour definition which should enhance the academic discourse in sustainability of airport wayfinding surface access model. A better understanding of the link between travellers' safe wayfinding behaviour and safety among airport group difference at airport landside could be developed.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Traveller behaviour, wayfinding, airport landside, road safety, airport
Subjects:	H Social Sciences > HF Commerce
Divisions:	Institute for Management and Business Research (IMBRe)
Depositing User:	Mrs Nurin Jazlina Hamid
Date Deposited:	02 Apr 2024 09:19
Last Modified:	02 Apr 2024 09:19
URI:	https://repo.uum.edu.my/id/eprint/30681

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