Othman, Hanis Salwani and Zaibon, Syamsul Bahrin (2024) Formulating the Evaluation Model of Educational Music Video for Children’s Learning (EMV4CL). Journal of Creative Industry & Sustainable Culture (JCISC), 3. pp. 77-100. ISSN 2976-2480

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Abstract

This study, part of a Ph.D. thesis, explores the role of Educational Music Videos (EMVs) in enhancing children's learning within the framework of Video-Based Learning (VBL). EMVs, which adapt the traditional music video format by embedding educational content through singing narration, offer a novel approach to creating engaging and enjoyable learning experiences for young learners, particularly those aged 7-12 years old. However, the educational potential of EMVs has not been fully realized due to the absence of specific guidelines for evaluating their appropriateness for children's learning. To address this gap, the study develops the Evaluation Model of Educational Music Videos for Children’s Learning (EMV4CL). Grounded in a Design Research methodology, the study follows a systematic approach involving iterative development and expert validation to ensure the robustness of the model. As a result, five critical components necessary for the effective evaluation of EMVs were identified: 1) video content, 2) audio-visual learning concepts, 3) video presentation style, 4) edutainment features and, 5) interactive activities. Each component was meticulously designed to capture the unique characteristics that make EMVs suitable for educational purposes. The EMV4CL model was subsequently validated by 11 academic experts, who unanimously endorsed its relevance and applicability in assessing the educational quality of music videos for children. The findings of this study highlight the EMV4CL as a significant contribution to the field, providing a structured and comprehensive tool that educators and developers can use to produce and evaluate high-quality educational music videos. The study’s findings also have practical implications for educational content creators, helping them align EMVs with pedagogical goals and children's learning needs. This research advances the understanding of how music videos can be effectively utilized to support and enhance children's learning.

Item Type:	Article
Uncontrolled Keywords:	Educational music video, Video-based learning, Evaluation Model, Edutainment, Children’s Learning
Subjects:	L Education > L Education (General)
Divisions:	School of Creative Industry Management and Performing Arts
Depositing User:	Mdm. Rozana Zakaria
Date Deposited:	06 Mar 2025 09:48
Last Modified:	06 Mar 2025 09:48
URI:	https://repo.uum.edu.my/id/eprint/32108

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