Yusof, Muhammad Pehimi and Omar, Zainudin and Abu Bakar, Md Zawawi (2025) Identifying Issues in the Efforts to Transform the Agricultural Sector in Terengganu State. Jurnal Pembangunan Sosial (JPS), 28 (1). pp. 77-88. ISSN 1394-6528
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Abstract
The National Agro-Food Policy 2021–2030 has been implemented by the government and agricultural agencies to drive economic growth, improve public well-being, and prioritize food and nutritional security. Through the Department of Agriculture, various programs and support mechanisms have been introduced to provide farmers with access to information aimed at expanding and enhancing their agricultural outputs. However, efforts by these agencies continue to face challenges stemming from weaknesses on both sides—namely, the farmers and the agricultural agencies involved. This study focuses on the effectiveness and challenges faced by agricultural agencies, particularly in the state of Terengganu. It emphasizes six dimensions proposed by Boettiger et. al (2017): (i) strategy and communication, (ii) marketing, (iii) change agents, (iv) scale determination, (v) mindset change, and (vi) flexible policies. A total of 18 respondents from eight selected districts were involved in this study, comprising representatives from agencies, farmers or cultivators, and two individuals representing the government. The findings of the study provide insights into the importance of enhancing two-way communication strategies, improving marketing strategies, and strengthening the role of agencies as agents of change.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Agricultural agencies, transformation, six dimensions, methodology, qualitative |
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | School of Applied Psychology, Social Work & Policy |
| Depositing User: | Mdm. Rozana Zakaria |
| Date Deposited: | 10 Nov 2026 07:18 |
| Last Modified: | 10 Nov 2026 07:18 |
| URI: | https://repo.uum.edu.my/id/eprint/34494 |
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