Yuye, Luo and Abu Bakar, Juliana Aida and Yusoff, Mohd Fitri (2025) The Importance and Evolution of Character Design in Chinese Animation. Journal of Creative Industry & Sustainable Culture (JCISC), 4 (3). pp. 32-41. ISSN 2976-2480

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Abstract

In animation creation, animation character design occupies an extremely important position. To impress the audience, an animated film can't rely entirely on a good story, but also on molding excellent animated characters. Its designers can use a variety of artistic expressions to shape the characteristics of animation character design, such as the character's expression, clothing, hand design, and so on. So that it has a distinctive personality, unique appearance, and unique action characteristics, to leave a deep impression on the audience. Through literature analysis and theoretical integration, the importance and evolution of character design in Chinese 3D animation are explored, and how traditional culture is integrated into modern animation character design is analysed. The results show that integrating traditional cultural elements with animation design with ingenious creative conception and novel and unique expression methods can enhance the cultural value and market competitiveness of Chinese animation, show a strong originality charm while inheriting the classics, and open a distinctive and full of potential innovative development road for China's animation industry

Item Type:	Article
Uncontrolled Keywords:	Animation characters, Chinese animation, Innovative development
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Divisions:	School of Creative Industry Management and Performing Arts
Depositing User:	Mdm. Rozana Zakaria
Date Deposited:	10 Nov 2026 07:20
Last Modified:	10 Nov 2026 07:20
URI:	https://repo.uum.edu.my/id/eprint/34502

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