Patwary, Ataul Karim and Rasoolimanesh, S. Mostafa and Hanafiah, Mohd Hafiz and Che Aziz, Roslizawati and Mohamed, Ahmad Edwin (2024) Empowering pro-environmental potential among hotel employees: insights from Self-Determination Theory. Journal of Hospitality and Tourism Insights, 7 (2). pp. 1070-1090. ISSN 2514-9792

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Abstract

Purpose This research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proactive pro-environmental behaviour, as well as the moderating role of psychological contract breach between pro-environmental attitudes and proactive pro-environmental behaviour. Design/methodology/approach The participants of this cross-sectional study were employees in the Malaysian hotel industry, and 374 usable questionnaires were used for data analysis. The data were analysed using Partial Least Squares – Structural Equation Modelling. Findings This study found that green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes significantly influence proactive pro-environmental behaviour. For mediating effects, pro-environmental attitudes have been found to mediate the relationship between corporate social responsibility, green inclusive leadership and proactive pro-environmental behaviour. Research limitations/implications The research proposes actionable measures to encourage environmentally friendly practices in the hotel sector. For companies to succeed, they must integrate green initiatives with their societal objectives. Pro-environmental mindsets are essential for implementing effective environmental policies, which in turn impact recruitment approaches. The advantages of fostering pro-environmental conduct encompass financial savings, enhanced standing, adherence to regulations, increased innovative thinking and improved workplace well-being. Originality/value Over time, environmental degradation has been contributed by individual behaviours and the combined actions of businesses and organisations. This study significantly contributed to a new model underpinned by the Self-determination Theory by including new constructs influencing proactive pro-environmental behaviour.

Item Type:	Article
Uncontrolled Keywords:	Proactive Pro-environmental behaviour, Pro-environmental attitudes, Green Inclusive Leadership, Corporate Social Responsibility, Psychological Contract Breach, Hotel Employees, Malaysia
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor
Divisions:	School of Tourism, Hospitality and Event Management
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	04 Nov 2026 06:03
Last Modified:	04 Nov 2026 06:03
URI:	https://repo.uum.edu.my/id/eprint/34589

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