Zulkepeli, Laili and Fauzi, Muhammad Ashraf and Mohd Suki, Norazah and Ahmad, Mohd Hanafiah and Wider, Walton and Rahamaddulla, Syed Radzi (2024) Pro-environmental behavior and the Theory of Planned Behavior: a state of the art science mapping. Management of Environmental Quality: An International Journal, 35 (6). pp. 1415-1433. ISSN 1477-7835

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Abstract

Purpose- This science mapping analysis aims to discern current, emerging and future trends of proenvironmental behavior and the theory of planned behavior (TPB). Design/methodology/approach – Bibliometric analysis through bibliographic coupling and co-word analysis were used to reveal the progress of this phenomenon. Of the 1,120 documents search in Web of Science (WoS) database, 1,031 were used in this analysis after restricting to journal publications and studies after the year 2000. Findings – The results show that four themes emerged, namely the fundamentals of TPB for proenvironmental behavior, antecedents of pro-environmental behavior, integration of TPB with the norm activation model and value belief theory and studies of pro-environmental behavior in developing countries. Environmental concern, environmental awareness, environmental knowledge and environmental education were the most commonly integrated variables. Research limitations/implications – This research is unique in the sense that the integration between TPB and other prominent theories of pro-environmental behavior is vital to predict individual pro-environmental behavior and understand the fundamental scientific importance of the domain. The norm activation model has been integrated with TPB in many pro-environmental behaviors. Mainstream media stakeholders should design and implement a plan for strategic communication and awareness campaigns in the community to encourage consumers to engage in many behaviors that lead to environmental sustainability. Originality/value – This study presents a science mapping approach to uncover crucial knowledge structure related to pro-environmental behavior and the theory of planned behavior.

Item Type:	Article
Uncontrolled Keywords:	Pro-environmental behavior, Theory of planned behavior, Theory of reasoned action, Web of science, Science mapping
Subjects:	G Geography. Anthropology. Recreation > GE Environmental Sciences Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions:	Othman Yeop Abdullah Graduate School of Business
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	04 Nov 2026 07:28
Last Modified:	04 Nov 2026 07:28
URI:	https://repo.uum.edu.my/id/eprint/34620

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