Ghozali, Nurul Izzah Mohamad and Mansor, Nur Suhaili and Awang, Hapini and Mustapha, Ramlan (2024) Hijack Marketing: a Sharia-compliant insight. International Journal of Islamic Theology & Civilization, 2 (2). pp. 1-6. ISSN 30091551

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Abstract

This article explores hijack marketing from a Sharia-compliant perspective. Hijack marketing is when a company uses the media attention surrounding a novel occasion or problem to sell more products. This study aims to examine the application of hijack marketing techniques from a Sharia perspective. Data collection and analysis methods used in this qualitative study include document analysis and observation. Its objectives include investigating the idea of hijack marketing in product promotion and the Sharia-related problems connected to its application. It also aims to provide standards for designing marketing strategies using the Syarak viewpoint. The results of the study indicate that hijack marketing analysis is legitimate as long as it follows the Sharia guidelines.

Item Type:	Article
Uncontrolled Keywords:	Hijack marketing, Sharia-compliant perspective, Data collection, Qualitative study, Syarak viewpoint
Subjects:	H Social Sciences > HF Commerce
Divisions:	Islamic Business School
Depositing User:	Mr. Izhar Hj. Hashim
Date Deposited:	04 Nov 2026 09:52
Last Modified:	04 Nov 2026 09:52
URI:	https://repo.uum.edu.my/id/eprint/34638

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